Connect & Learn


Monday, August 8, 2022  
11:00am - 12:30pm Pacific


 Service: The Ultimate System for Client Creation

We spend hundreds of thousands of hours learning and practicing our coaching skills to become great coaches so we can make a difference in others’ lives. But here’s the thing: If you don’t have clients, you can’t change the world. So every coach has to become as good of an enroller of clients as they are a coach. How do you do that? By learning the powerful difference between service vs. sales, marketing and self-promotion.

Come join Coach Melissa Ford as she walks us through a simple system for client acquisition based on BEING of service and by giving someone the experience of coaching first instead of trying to sell them on the concept of coaching.

In this workshop, you will:

  • Learn what service means and why BEING it creates clients.
  • Learn everyone has a system for client enrollment that’s perfect for the results it creates. If you don’t like your system, test out new ideas and upgrade it.
  • Be willing to take imperfect action now. That’s how learning takes place.
  • Gain understanding that people don’t buy coaching; they pay for someone to help them dramatically change their system.
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About the speaker

Melissa Ford is a master business and life coach who helps people grow their leadership, impact, income and joy. Her clients range from highly committed coaches and entrepreneurs to executives and career changers.

With over 20 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her books Living Service: The Journey of a Prosperous Coach, and as a contributing author to the #1 Bestseller, When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice.

Learn more about Melissa here.